Sonic Healthcare USA

Vice President of Marketing and Communications

US-TX-Austin
2 days ago
Type
Regular Full-Time
Shift
First shift

Overview

The Vice President of Marketing and Communication works with stakeholders across Sonic Healthcare USA to support business growth.

 

Reporting to the Chief Operating Officer, this role is responsible for leading the marketing function which is charged with development and implementation of marketing strategies and creation of materials that support the profitable growth of the business. This includes market assessment, definition of customer segments and positioning of relevant and differentiated service offerings, and development and execution of a marketing strategy and plan that drives profitable growth for the businesses through successful customer acquisition, retention, and optimization. 

 

This individual selected will ideally be a subject matter expert in the clinical laboratory space and will serve as an organizational resource for all facets of customer, market, industry, and the competitive environment as it relates to the market. The role is responsible for gathering, analyzing, and translating market data to drive development and positioning of our service offering and vision, as well as leading creation and execution of supporting programs designed to maximize Sonic Healthcare USA’s market share. This individual integrates a broad understanding of the laboratory market and its healthcare industry influences with an ability to define and execute diverse strategic marketing programs. This role will possess strategy, marketing, and/or product management experience, combined with proven abilities to develop and lead programs that drive positive business outcomes.

 

The Vice President of Marketing and Communication will be a member of the Executive Leadership Team.

Responsibilities

Essential Functions:

 

  • Works closely with the Division President and the Divisional Sales Leaders to develop and drive adoption of strategic customer solutions.
  • Leads market analysis to identify and segment market opportunities; owns development and socialization of customer, market and competitive insights and translation of these into focused service offerings and value proposition across existing and emerging markets.
  • Responsible for development and execution of comprehensive segment marketing plan that aligns to business fiscal year operating and tracking and reporting progress against these targets to key stakeholders.
  • Drives customer acquisition, retention, and optimization through targeted marketing initiatives.
  • Leads development of tools that the sales force can utilize effectively in securing new business, and positioning for upsell to existing customers.
  • Develops marketing communications to develop and implement customer engagement strategies for existing and emerging markets through events and programs, direct marketing and communications.
  • Develop and promote PR activities, customer and industry events, and digital media where appropriate.
  • Communicates vision, strategy, and specific initiatives internally to executive and other stakeholder audiences, as well as externally to customers. This may include representing Sonic Healthcare USA at key industry events and with customers and influencers
  • Champions customer experience, working across Divisions to address critical customer gaps and opportunities. Oversees development of various customer support materials that ensure smooth onboarding and ongoing experience.

 

Other Functions:

  • Responsible for budget and organizational design recommendations, hiring and coaching & development of team
  • Budget and forecast oversight for all segment marketing activities
  • Travel to internal, industry, and customer meetings as needed
  • Perform other duties as assigned

Qualifications

Required:

  • Bachelor’s Degree Required, MBA preferred in Marketing, Business or related field or equivalent experience
  • 10 plus years of experience in marketing
  • 10 plus years of experience developing and executing customer strategy and products or programs that drive business success.
  • Experience within healthcare environments required with laboratory experience preferable.
  • Experience with market competitive analysis
  • Strong management, communication, and analytical skills

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